Rather so often in design offices, the principal designer gets his name splashed in all glory on every magazine cover and every presentation. I have seen firms started by some one ,changing their names , the moment it changes hands. When a son takes over it becomes  " & Sons" even  when there is only one, or of-course the name is abbreviated so that it becomes an acronym. Rarely do firms actively strive to ensure that the act of taking  credit , is a collective act , and not a singular one. Even when they do,the designers do take all the accolades and a huge amount of other folks often don't get talked about. I know about us; we as a firm would not survive without many people who are…
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