March 21, 2014
Riddhi a young interior design student had two months before she left for her internship in Germany and found herself amongst us.
Not knowing what excatly what she would do in that limited time, but clear that she must spend it appreciating design and enjoying it ,we gave her a loose mandate and asked her to sit in on discussions, read office documents, see drawings , pictures and talk to any one she felt like in the office and form her own version of what design means in this space and how she relates to it.
After a few weeks of doing this she started developing a poster. This was preceeded by some reading on the history of poster art; and then a week back she made a presentation to the entire office.
What was interesting is that she had a story for every weave, line, image , density boundary and text that was in the poster .
After much discussion she then developed a series of three posters , which the office voted on today.
Do read what she has to say, and also see her posters.
If you want the poster sent to you, printed on art paper (654mmX900 mm), do leave us a comment on this blog.
The first idea
Initial sketch
Early development
Options
The winner!
Her note:
Guided by the mannerism and character of a poster, my perspective of interpreting design process is a small part of a much larger weave.
The fabric of the projects is built on the structure of the warp and weft where every project is a warp that is constantly trying to maintain its path. Some are assertive, some are deviating and a few are broken. The wefts encompass ideas, impulses and impressions and loop around each warp, binding them and giving them a meaning. The concepts, the tools and the skill entwine comprehensively into the weave but the warps hang by the weft of assessment that measures its strength and tenacity.
During this journey, the weavers are persistently pulling and tying every strand, falling and flying in the process but eventually giving it an identity
MY JOURNEY OF INTERPRETING DESIGN PROCESSES.
Looking back, the whole journey of making a poster has made me realize and discover a few things.
Like a design process, it started with research, understanding of projects, abstractions. But while doing so, it made me realize my interests. Through the elaborate booklets for each project, I was able to capture a few things that found my interest. In a few they were the materials, in a few were the objects, in a few was just the scale and vastness. Being an interior design student, the process has exposed me to a completely different scale. From landscape projects to master plans of cities, it has made me look towards many new aspects of designing. Concerns like the soil, what kind of flora and fauna exist, how could art be a place for respite for an alchemists abode, were just a few of the many questions that I came across!
On focusing the poster, I have become aware of the influence of poster in the world of visual communication and how it can be more than just graphics.
More importantly, it has helped me put my ideas forward into giving form to something as intangible as design process based on my observations and perceptions.
Most of all, I have realized how important it is to make decisions. At any stage of a process, design or non-design, there are choices to be made and based on what you choose, you move forward. The standpoints that you take decide how anything will be.
In all, it was a journey of ups and downs, quiet a bit of struggle since one would not anticipate to be given such a challenge during your training period. But it was a thrilling time, meeting great people, working in a hyper active environment, sipping coffee and listening to music!
Though with a lot of restraint, I have given in my best to put across my efforts strongly enough to convey my interpretation of design processes but also keeping some room for anyone else to interpret them.
Riddhi Pandya.
riddhi.pandya0804@gmail.com
